Skilling Up

Excited to share this insightful piece from Jennifer Parker, M.Ed., MBA on transforming nonprofit impact through smart CRM adoption! Jennifer really nails it – the right donor management system isn’t just about storing data, it’s about building meaningful relationships that fuel mission. Her practical breakdown of what nonprofits should look for in a CRM is spot-on and comes from years of hands-on experience. If you’re still wrestling with spreadsheets or wondering how to take your donor relationships to the next level, this is a must-read. Jennifer’s article offers a clear roadmap for making that transition.